The Ad to Explainer Sequence™ from Let There Be
Step boldly into the future of e-commerce with our revolutionary video marketing strategy: the Ad-to-Explainer Sequence™. This strategy is designed to grab your customer's attention, educate them about your product, and drive sales… all within Amazon's web, streaming, and app ecosystem.
Introducing the Ad-to-Explainer™ Sequence:
Take a look at how it works ⬇️
Ad-to-Explainer Sequence™ in Action
Example 1: Nexium 24HR
In the awareness stage, our ad targets frequent heartburn sufferers with a creative, insight-driven hook. When clicked, the ad takes them right to the Nexium 24HR product page where they can watch the Explainer Video at the top of the page. The Explainer Video teaches them about the product, its benefits, and differentiation without them having to read or scroll through the product page.
Nexium 24HR Ad
Nexium 24HR Explainer
Example 2: Ultima Replenisher
Similarly, our Ultima ad generates initial awareness and interest with bold, catchy visuals. Once consumers click, they're taken right to the Explainer Video on the product page, where they learn about the science of Ultima's 6 electrolytes.
Ultima Replenisher Ad
Ultima Replenisher Explainer
The Results
For Bayer's Lotrimin, this sequence led to a 38% increase in page visits and 29% increase in sales. For Dr. Reddy's HealthCareAisle, a 25% increase in page visits, and a 31% increase in sales. Our Ad-to-Explainer Sequence™ is a revolutionary way to guide customers from awareness to education to purchase.
Are you using video ads and explainers on Amazon? Click below to talk to us about your brand!