Don’t make your consumers read long text descriptions on eCommerce product pages. Engage them with explainer-style videos focused around a key point of differentiation, a primary benefit, or the mechanism of action. In a case study with Amazon Basic Care, our videos increased page traffic 29% and unit sales 17%.
Product Page Explainer Videos
Case study: impact of Product Page Explainer videos
Let There Be partnered with Perrigo and Amazon Basic Care to create product-page explainer videos across multiple categories: systemic pain, topical pain, allergy, smoking cessation, and hair regrowth. Once the videos were published to the Amazon Basic Care product pages, no content changed across all other Basic Care product pages for 6 months.
Over those 6 months, the product pages with our videos experienced a 29% increase in page traffic and a 17% increase in units sold compared to all other pages without video.
“It has been wonderful working with Let there be to develop video content for our selfcare brands at Dr. Reddy’s as we were looking to expand our business’s online presence.”
— Ashish Girota, Head of OTC
