Education empowers consumers and patients to make the best health choices. Our education videos explain complex health topics in engaging ways: how a product works, how to use it, or why it makes a great treatment option. Use consumer education videos on eCommerce product pages, on your brand site, and on social media.
On eCommerce product pages, education videos help consumers learn about your product without making them read long text descriptions. Instead, engage them with educational videos focused around a key point of differentiation, a primary benefit, or the mechanism of action. In a case study with Amazon Basic Care, our education videos increased page traffic 29% and unit sales 17%.
Consumer/Patient Education
Case study: impact of Consumer Education videos
Not only is Standard Process a manufacturer of wholefood-based nutritional supplements, but they are also a leader in nutritional science and research through their educational brand WholisticMatters. Through engaging, animated videos, we’ve helped explain the brand’s most breakthrough research to their audiences of both consumers and healthcare practitioners. Through this effort, the WholisticMatters YouTube subscriber audience grew from 8 to over 50,000, and our videos consistently appear as top results for popular YouTube health searches. Visit the WholisticMatters YouTube channel here: youtube.com/wholisticmatters
“Let There Be displayed a deep understanding of scientific and regulatory principles. The videos they created have had a profound impact on raising awareness on a new product innovation as well as eliminating confusion that consumers had surrounding product usage.”
— Brian Finneran, Marketing Operations Specialist, Derm
