Driving Sales & Conversions with Amazon Video Ads
Are you treating Amazon as just a shopping platform? Well, it’s time for a mindset shift. Amazon is quickly becoming an all-encompassing media platform that deserves your attention.
Why? Amazon has millions of daily users who aren't just shopping; they’re browsing, comparing, and learning about other products on the market through in-app advertising.
Amazon knows that shoppers are doing this, so they’ve given brands ways to connect with them (Video Ads), educate them (Explainer Videos), and sell them products.
In this blog, we'll focus on the first piece: how your brand can connect with shoppers through an Amazon video ad. Unlike static ads, Amazon video ads capture attention and engage users in a dynamic, visually appealing way. They're everything you'd want in an ad – engaging, moving, and always in sight.
But here’s the kicker: They're unlike any other video ads. Here are some of the key differences:
They autoplay on mute, so they need to get a message across without volume.
They are limited to 15 seconds, so they need to capture attention and be compelling enough to encourage a click in very little time.
There are strict regulations on what can and can't be said in the ad placement.
That’s where we come in. Our specialty lies in creating engaging video ads that drive traffic and increase conversions for healthcare brands. Our team is trained in the writing and ad design required for these ads to be approved by your legal teams and by Amazon’s ad review.
Not convinced yet? Let's talk real-life-work! Our recently launched video ad campaign for Nexium 24HR has been a roaring success, gathering impressive traction and conversions.
Our recent work with Ultima Replenisher is also making waves!
To conclude, it’s time to think of Amazon not only as a sales platform, but as a valuable media space where you can interact with your customers. If you’re in healthcare marketing, Amazon ads should be an invaluable part of your strategy. They offer an unprecedented opportunity to attract, engage, and convert millions of consumers right in the place where they’re shopping!
Contact us today to learn more about our Amazon Ad service.