Proof — Case Study

Qunol
10x better absorption.

Science Intelligence™Science Story™Science Studio™

In a sea of identical fish oil, the absorption science became the brand.

The Work
The MOA
The Story

Qunol asked us to distinguish Advanced Omega in the crowded Omega-3 segment, where consumers believe all products offer similar benefits — unaware that absorption differences dramatically change results.

After reviewing the bioavailability research, we developed new positioning with full brand, legal, and regulatory approval: many fish oil supplements are difficult to absorb; Qunol Advanced Omega delivers 10x better absorption than traditional fish oils. It activated in a national TV campaign featuring a doctor and an MOA animation.

  • Science Story™
  • Approved positioning
  • National TV campaign
  • MOA animation
Results
10x absorption
The approved claim that became the brand
685.2M TV impressions
National reach for the doctor-led MOA spot
1.7K national airings
Aired nationally, including Fox News during Life, Liberty & Levin

TV performance for the Qunol Advanced Omega spot “Difficult to Absorb.” Source: iSpot.tv, 2024.

More work

Case StudyVera TherapeuticsClinical data, communicated.View →Case StudyBausch + Lomb83 studies. 35 new claims. Three weeks.View →Case StudyCheers Health — MOAScience, share-worthy.View →Case StudyCheers HealthThree weeks, not six months.View →Case StudyDesigns for HealthNot all vitamin D is equal.View →Case StudyEmerson Logistics1 order. 1 truck. 1 payment.View →Case StudyFlonaseOne dose. Six allergens.View →Case StudyHealthCareAislePrivate label, public proof.View →Case StudyiVIZIAWe see a better way.View →Case StudyLotriminAthlete's foot loves a comeback.View →Case StudyMetrum Research GroupComplexity, distilled.View →Case StudyNexium 24HRBold claims win.View →

Want results like these?

Every one of them started with the science.

Start a Project