Your biggest competitive advantage might be hiding in Table 3.
A fast, strategic review of the science surrounding a product, ingredient, condition, mechanism, category, competitors, and consumer misconceptions — built to find scientific white space, identify defensible claims, guide formulation, and uncover stronger positioning before creative begins.
Phase 1 of the full engine
The foundation of the Science Marketing Engine — everything downstream is built on what the Lit Review™ uncovers.
The foundation everything builds on
A first step in claim discovery or product formulation: find white space, identify defensible claims, and sharpen positioning before any creative is briefed.
Strategic speed, not academic sprawl.
The traditional lit review
- Time6+ months of academic process
- OutputA dense research summary nobody reads twice
- Built forDocumentation
LTB Lit Review™
- TimeA fraction of the time — weeks, not quarters
- OutputA strategic science map for claims, formulation, and positioning
- Built forDecisions
Cheers Health: retail-ready in three weeks.
A mapped body of scientific truth — mechanisms, outcomes, competitive landscape, claim opportunities, and white space — ready to feed directly into Claim Dev™ and Science Story™.
FAQ
Lit Review™ — common questions
What is a Lit Review™?
A Lit Review™ is a fast, strategic review of the published science behind your product — mapping mechanisms, white space, misconceptions, and the claims you could credibly own. It's Phase 1 of the Science Marketing Engine.
How long does a Lit Review™ take?
Weeks, not the six months a traditional review can take. Our AI-assisted process compresses the timeline without cutting corners on rigor.
Who is a Lit Review™ for?
Consumer health and healthcare brands deciding where to invest, what to claim, or how to differentiate — ideally before committing to a formula or a campaign.
What do I get from a Lit Review™?
A clear map of the evidence: mechanisms, claim opportunities scored against the standard that matters (retailer or regulatory), competitive white space, and a prioritized direction for marketing.
How is it different from a standard literature review?
A standard review tells you what the studies say. A Lit Review™ tells you where your brand can credibly win — built for marketing decisions, not just academic completeness.
Find out where your science can win.
A Lit Review™ moves fast — and the white space it finds lasts years.
Start a Lit Review™