Proof — Case Study
Lotrimin
Lotrimin
Athlete's foot loves a comeback.
95% of consumers stopped treatment too early. The science story was hiding in the instructions.
The Work
The Video Ad
The Story
Lotrimin Athlete's Foot Cream had a satisfaction problem: 95% of consumers were discontinuing use too early. Symptoms faded, treatment stopped, the infection returned — and the reviews blamed the product.
The research was clear: effective treatment depends on completing the full course. That insight became a bold science story — athlete's foot loves a comeback — integrated into e-commerce ads and educational videos on the product page, explaining why finishing treatment is everything.
- Science Story™
- E-commerce ads
- Product page education videos
Results
+38% page visits
In two months
+29% sales
Same period
"Let There Be displayed a deep understanding of scientific and regulatory principles. The videos they created have had a profound impact on raising awareness on a new product innovation as well as eliminating confusion that consumers had surrounding product usage."
Marketing Operations Specialist, Derm — Bayer
More work
Case StudyMetrum Research GroupComplexity, distilled.View →Case StudyNexium 24HRBold claims win.View →Case StudyQunol10x better absorption.View →Case StudyVera TherapeuticsClinical data, communicated.View →Case StudyBausch + Lomb83 studies. 35 new claims. Three weeks.View →Case StudyCheers Health — MOAScience, share-worthy.View →Case StudyCheers HealthThree weeks, not six months.View →Case StudyDesigns for HealthNot all vitamin D is equal.View →Case StudyEmerson Logistics1 order. 1 truck. 1 payment.View →Case StudyFlonaseOne dose. Six allergens.View →Case StudyHealthCareAislePrivate label, public proof.View →Case StudyiVIZIAWe see a better way.View →