Your science, turned into compliant, impactful claims that survive scrutiny.
Claim architecture built on the science foundation — the stage of the Science Marketing Engine that turns the Lit Review™ into usable, defensible language.
Who it's for: brands that already have science, studies, or clinical support — but need the claims organized into usable, defensible marketing language.
Scored like investments, not slogans.
Evidence strength
How solid is the substantiation behind the claim?
Audience relevance
Does it change how consumers choose?
Approval risk
Will it survive MLR and regulatory review?
Competitive opportunity
Can competitors say the same thing?
Bausch + Lomb: 83 studies to approved claims in three weeks.
A clear hierarchy of substantiated, defensible, approvable claims — ranked by uniqueness, consumer impact, and strategic value.
FAQ
Claim Dev™ — common questions
What is Claim Dev™?
Claim Dev™ turns your science into a hierarchy of marketing claims that are substantiated, defensible, and approvable — each tied directly to the source studies that support it.
What does Claim Dev™ deliver?
A graded, searchable claims library: structure-function claims mapped to evidence, source-log verification, and language built to survive medical, legal, and regulatory (MLR) review.
Will the claims survive MLR?
That's the point. Every claim is evidence-graded and traceable to the published record, so your legal and regulatory teams can verify it quickly and approve with confidence.
How long does Claim Dev™ take?
Typically a few weeks. In one engagement, a 35-claim, MLR-approved roadmap was delivered in three weeks — while the product was still being formulated.
Do I need a Lit Review™ first?
Often, yes. Lit Review™ surfaces the evidence; Claim Dev™ organizes it into approvable claims. Together they form the foundation of your Science Story™.
Have science but no claims architecture?
Claim Dev™ turns your existing studies into marketing language that survives scrutiny.
Organize My Claims