Verified claims, turned into narratives you can test, approve and run.
Science Story™ is where the findings from Lit Review™ and Claim Dev™ become something a brand can actually run. Verified claims are assembled into clusters, then written into narratives sharp enough to brief a campaign from on the day they arrive — and built so that every headline, every line of story and every individual claim can be put in front of consumers and tested before a dollar goes to production.
Rooted in the science. Written like advertising. Proven with real people before you commit.
We start from the real constraints
Not a fantasy playing field. The regulatory class your product sits in shapes the story from the first draft, which is why these narratives survive review.
Written to be run, not filed
These are narratives a creative team can brief from immediately: a headline, a throughline, and the claims that hold each one up. Not a summary of the evidence for somebody else to interpret later.
Every line is testable
Headline, narrative and each individual claim are built as separate stimuli, so consumers can tell you which words are doing the work before anything goes into production.
How It Works
From verified claims to a story consumers chose.
Swipe through the four stages of a Science Story™.
Illustrative example · fictional product
A Worked Example
What a Science Story™ actually looks like.
Every direction is one narrative with the claims that hold it up attached to it. You see the whole thing assembled, not a list of facts to imagine your way through.
Same milligrams. Not the same magnesium.
The number on the label is how much magnesium is in the capsule. It says nothing about how much of it crosses into your blood, and across published absorption trials the gap between forms runs several-fold. Absorption is what nobody in the category puts on the front of the bottle. It is what this product was built around.
Each direction is scored whole, then layer by layer — headline, narrative and every individual claim — so the shortlist can be ranked on which line reaches the most people.
And which words did the work
Same milligrams. Not the same magnesium. The number on the label is how much is in the capsule. It says nothing about how much you actually absorb, and across published trials the gap runs several-fold.
Illustrative example · fictional product, invented scores
Consumer Testing
We test the story before you spend on it.
Healthcare brands expect ideas to be validated. So we build two to three complete directions and put them in front of real consumers, head to head, before a dollar goes to production. You back the concept consumers chose, not the one that tested best in the room.
Scored whole, then in layers
Purchase intent, uniqueness and believability on the full concept, then separate reads on the headline, the narrative and every individual claim.
A highlighter heat map
Consumers mark the words that pull them in and the words that push them away, so you see line by line what is carrying the concept and what is costing it.
A ranked answer
A max-difference exercise forces trade-offs and ranks every claim by its real power to move a purchase, so you know exactly which message leads.
We can run testing through our partner, Persuadable Research, or package everything cleanly for the testing partner you already trust.
A clear, approved science narrative
Substantiated and ready for MLR.
A short list of prioritized Claim Clusters
Evidence-backed claims ranked by strategic value.
A directional foundation
Makes every creative brief sharper — and every approval faster.
FAQ
Science Story™ — common questions
What is a Science Story™?
Your evidence, turned into ownable positioning and a narrative competitors can't easily copy. It's the full output of the Science Marketing Engine.
What's included in a Science Story™?
A literature review, a claims architecture, and the polished narrative — ownable positioning, audience messaging, and creative direction, ready to activate across channels.
How is a Science Story™ different from a brand story?
A brand story is built from creative instinct. A Science Story™ is built from your science first, so it's both compelling and defensible under scrutiny.
How long does a Science Story™ take?
Weeks, not months — and it becomes the foundation every downstream video, ad, and campaign is built from.
What can I do with a Science Story™?
Activate it everywhere: MOA Moment™ videos, social, HCP education, retail and PDP content, influencer kits, and ad-to-education sequences.
What's your Science Story™?
Every consumer health brand has a compelling Science Story™ waiting to be told.
Let's Find It