Why Partnering with Us Beats the Big Agencies for Your Science Videos
In consumer healthcare, companies face a unique challenge. How do you meet the need for high-quality, scientifically accurate video content? This is a common dilemma that many organizations face as they strive to engage and inform their audiences effectively. Here's a question worth considering—does your agency truly understand your needs and the specific demands of medical legal regulatory (MLR) approval? If not, it might be time to consider a partner who does.
The Gap in the Market
The healthcare industry has a significant gap when it comes to producing scientifically accurate and engaging video content. Many companies are hesitant to venture into this space due to the complexities involved in getting science videos approved through MLR teams. The process, which includes scriptwriting, visuals, and overall messaging, requires a deep understanding of scientific standards and regulatory requirements. Large agencies often lack this specialized knowledge, making it difficult for them to guarantee MLR approval.
This is where we come in. Our expertise lies in navigating the nuanced world of healthcare content. We understand what can and cannot be approved and have honed our processes to ensure compliance without compromising on quality or engagement.
“One of the reasons we reached out to Let There Be is because you take complicated concepts and distill them for audiences in an accessible manner. This ability attracted us to your company, and you certainly delivered. [We have] a complex product, and you quickly identified the important pieces and key messages.”
Our Unique Approach
Our production process stands out because of its meticulous design, delivering high-quality video production comparable to that of major agencies. Here’s a glimpse of how our agency collaborates with our clients:
Phases
Briefing: Clients fill out a Video Creation Brief and send us relevant assets such as branding materials and existing slide decks.
Kickoff & Learning: We meet with clients to align on the brief and understand the details of their technology.
Script & Creative Direction: We write and revise scripts until client approval, developing visual creative direction simultaneously.
Storyboard: We create and revise storyboards for client approval.
Production: We produce the video according to approved materials, incorporating music and voiceover.
Milestone Approach
Unlike other agencies that limit revisions, we use a "milestones" approach, inviting unlimited feedback and revisions in each phase. This ensures we deliver the best video possible. For example, we will revise scripts as many times as needed before moving onto storyboarding.
Case Studies
Our track record speaks for itself. Here are some examples of how we have successfully partnered with consumer healthcare companies:
Private Label Success
Our collaboration with Amazon Basic Care and Perrigo resulted in an increase in page traffic of 29%, and an increase in sales of 17% following the implementation of our video strategy. This underscores the effectiveness of our approach in driving consumer engagement and conversion.
National Brand Impact
For Lotrimin, we developed a video content campaign that led to a 38% surge in web page traffic and a remarkable 29% increase in sales. This case demonstrates how well-crafted video content can clarify complex consumer messages and enhance brand visibility.
Direct-to-Consumer Triumph
Our recent campaign with Dr. Reddy's HealthCare Aisle achieved outstanding results, with a 26% spike in page visits and a 31% rise in sales. This highlights the potential impact of our video services on direct-to-consumer brands.
Benefits of Partnering With Us
Choosing us as your video content partner comes with numerous advantages:
Unlimited Revisions within Milestones: We offer flexibility and refinement at every stage of the video creation process.
Cost-Effective Solutions: Our pricing is competitive, providing high-quality output without the big agency price tag.
Guaranteed MLR Approval: Our expertise in scientific content ensures compliance and approval through MLR channels.
Comprehensive Services: From scripting to production, we cover all aspects of video content creation to meet your needs.
“I’ve worked with many vendors throughout my marketing career, and I have a handful that I love working with, and you guys are definitely among them. It was your communication, cadence, and style, and I felt like I was the only client you had. It was super special.”
Conclusion
In an industry where precision and accuracy are paramount, it's crucial to choose a partner who understands your unique requirements. Our specialized approach ensures that consumer healthcare companies receive scientifically accurate, engaging video content that fit all of their needs.
By positioning ourselves between very small and very large agencies, we offer the best of both worlds. If you're ready to elevate your brand's video content, consider partnering with us.
Explore how our services can make a difference in your company's outreach and growth. For more information or to discuss your specific needs, reach out to us today and take the first step towards video creation.