Solving Lotrimin Communication Challenge Results in 29% Amazon Sales Lift
“Let There Be displayed a deep understanding of scientific and regulatory principles. The videos they created have had a profound impact on raising awareness on a new product innovation as well as eliminating confusion that consumers had surrounding product usage.”
Let There Be partnered with Bayer’s Lotrimin team to solve two insight-based communication challenges. Let’s dive into the project ⤵️
Insight #1
Over half (56%!) of foot fungus sufferers stopped using Lotrimin cream once symptoms disappeared instead of completing the seven-day treatment required for full efficacy… leading to recurrence of foot fungus and consumer dissatisfaction with the product.
Insight-Based Solution
Let There Be created this short, engaging video to educate consumers on the importance of proper product usage for success.
Check it out: This video is now featured on the brand’s eCommerce and Amazon product pages, social, and is run as an Amazon ad.
Insight #2
Research revealed that consumers don’t want to touch the affected area on their feet when applying treatment. So, Lotrimin launched a new innovation: Lotrimin ULTRA Cream with No Touch Applicator. Though the product met a consumer need, it had low awareness and slow adoption.
Insight-Based Solution
Let There Be created this video to raise awareness about the innovation and its mess-free, easy-to-use features.
Check it out: this video is featured on the brand’s eCommerce and Amazon product pages, social, and is run as an Amazon ad.
The Results
To measure ROI effectively for the No Touch product, the Lotrimin team didn’t change media spend or other content variables for 4 weeks leading up to the publishing of the video. Then, the team tracked KPIs for the 4 weeks following publication. The results were significant: the Amazon product page saw a 38% increase in page visits, an 88% view rate on the video, and a 29% lift in sales!
About Us
Let There Be is a healthcare video marketing agency that helps brands be bold with their science.