About
Shivaya’s last job was, in effect, running a business inside a building. Overseeing a luxury lease-up in Boulder meant financial performance, a team, vendors, compliance and leasing targets, all alongside the very human complications of people’s homes. It taught her to hold long-range priorities and immediate demands in the same hand, and to decide under pressure.
She arrived here through a friend’s referral and a listing Alex had posted. It clicked at CHPA’s Annual Self-Care Leadership Summit, watching him run a live Learning Lab on the Science Story™ framework and seeing how the room responded, which showed her both what the company does and why brands want it.
Her work now is the operating rhythm of a company that keeps growing: hiring from sourcing through to offer, closing the gaps that open between teams as they scale, and running the executive meetings where ownership gets assigned and decisions turn into action. Underneath all of it sits one skill she is building on purpose.
Most of the job is turning what a founder is thinking into something a team can actually pick up and carry.
Shivaya Urcuyo
She works at it mostly by reading and listening on leadership and business, which is how she approaches anything she wants to be good at. Outside work she lifts and runs, with HYROX as the next target, and has a real weakness for good design and a well-planned trip.
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