We believe in the synergy of impactful messaging and memorable visuals. Reach new audiences and engage existing audiences with video ads for TV, YouTube, Social, Amazon, and ConnectedTV.

Animating Mitosis Blob

TV & Digital Ads

Animating Mitosis Blob

Case study: impact of TV & Digital Ads

Similasan USA engaged Let There Be to develop the launch campaign for its new OTC eye drop: iVIZIA. Let There Be worked with the brand to develop claims and visuals unique to the category, then produced a series of ads for national TV broadcast, ConnectedTV/Streaming, and YouTube. In Kantar research, the ads performed in the top percentile category, even amongst healthcare brands with significantly larger production budgets. In qualitative research (conducted by GutCheck), “the commercial resonates well with consumers, providing strong recall and persuasion.”

“You set a plan, due dates, deliverables. That’s awesome because I don’t have the time to manage the process myself. It’s not like that with every agency partner, some agencies we have to babysit.”

— Brand Manager
Animating Mitosis Blob
Animating Mitosis Blob