Our Story


Let There Be creates engaging education & training videos, inspiring video ads, and manages successful digital marketing campaigns.

  • Alex Gelbert

    Co-Founder & CEO

    Hi, I’m Alex, CEO and co-founder of Let There Be. I have a knack and passion for discovering the most impactful ways to communicate about exciting brands and topics. For each Let There Be project, I lead the strategy and communications phases, and then have the privilege of watching each story come to life in the hands of our talented creative team.

  • Phil Penalosa

    Co-Founder & CCO

    Hi, I’m Phil, Creative Director and co-founder of Let There Be. No stranger to the spotlight, I became a member of the prestigious ACTRA guild at age 12. Years later, my love for film and acting brought me behind the camera. I turned this passion into a craft while studying cinema and production at Dawson College and Concordia University. You can find me in our Montreal studio brainstorming, designing, directing, and leading our talented artists, animators, and editors towards success.