Our Story


Let There Be creates engaging education & training videos, inspiring video ads, and manages successful digital marketing campaigns.

  • Alex Gelbert

    Co-Founder & CEO

    Alex is always looking for the best way to tell a story—whether its explaining how a medicine works, how a service is unique, or how a non-profit is changing the world. For each Let There Be project, he leads the strategy and communication phases, then watches each story come to life in the hands of the Let There Be creative team. If he’s not hovering over a script or strategizing with clients, there’s a good chance he’s running around a racquetball court or reading a good book.

  • Phil Penalosa

    Co-Founder & CCO

    Phil is no stranger to the spotlight. He joined the prestigious ACTRA guild at age 12 and earned a handful of credits to his name. His love for film eventually brought him behind the camera. You can find him in the Let There Be studio, scribbling designs on whiteboard tabletops, directing productions, and leading a team of talented artists, animators, and editors. If you ever need a Montreal restaurant recommendation, there’s no better person to ask.

  • Kathryn Chovanes

    Dir. Business Development & Project Management

    Kathryn understands people and processes better than most. As director of business development at Let There Be, she learns the needs and challenges of clients. As project manager, she plots the steps and leads the charge towards success. When she’s not talking with clients, attending conferences, and coordinating with the Let There Be team, she’s often hiking high into the Rocky Mountains or gliding down them on skis.